Monday, March 12, 2012

How Coach Swinney Helped Name Clemson's New Coffee Shop


As discussion swirled around potential names for the new coffee shop it was suggested that the name somehow reflect the desire for friendship across cultural and ethnic boundaries.  As Vernon reflected on this idea, a phrase frequently used by Dabo Swinney, the head football coach of the Clemson Tigers, kept floating through his mind.  The phrase was “All In.” 

As Vernon reflected on the phrase he felt like it was descriptive of what he wanted to see happen with the new coffee shop.  He wanted a place where anyone from any part of the world could come and visit and experience friendship.  He wanted a platform for sharing the gospel.  He wanted the coffee shop to be a salad bowl of culture with mutual respect and an opportunity to learn from each other.  Not wanting to infringe on Dabo’s phrase without prior permission Vernon contacted Dabo’s office.  Word quickly returned that Dabo had approved, and the naming process moved forward.

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